There are myriad reasons to have a professional, responsive, ADA-compliant civic website, but here are just a couple.
Communication is the key to any successful event, business, relationship, family, transaction, etcetera, etcetera. If you want it to be great, effective communication is paramount. Inviting others into your world through an open window, sharing stories and ideas and providing information and services establishes trust and allows your community to become invested owners in the future of your business—your community—your town, city, municipality, county, or state. Every civic website must build trust and enhance your community’s brand image and reputation.
Public Relations & Marketing
Done right, marketing and public relations provide transparency, trust, and confidence. When we earn trust, we gain advocates who will help us achieve our goals, and that includes communities who support us with their tax dollars, legislators who back us in their policies, and media coverage that is more than the sensational and negative. Civic marketing creates enthusiasm, community spirit, and cooperation.